The final quarter of the year offers a critical opportunity for businesses to enhance performance, despite financial uncertainties linked to election years. In an interview with The High Street Journal, Raymond Smith, founder of AfriMass Network and a seasoned marketing practitioner, has encouraged companies to maintain a positive outlook during this period.
Smith pointed out that while many sponsors typically cut down on budgets and sponsorship requests due to the unpredictability of election outcomes, bold businesses can still flourish through strategic planning and hard work.
He emphasized that the last quarter presents an excellent chance for companies to close the year on a high note. Businesses holding stock are advised to intensify their marketing efforts, while brands should capitalize on direct marketing tactics like market activation and targeted campaigns to drive sales. “This is the time to give it your all. This quarter can either make or break your year,” Smith said.
Smith also noted that the heightened political activity during an election season offers a unique platform for businesses to promote their products and services to an engaged, politically aware audience.
“Businesses should seize the opportunities presented by the election and festive seasons in the last quarter. Companies with stock must be aggressive in their approach, while brands should hit the streets with activations to boost revenue,” he added.
